El Huerto De Usman
UI KIT
Old Website
The Assignment
As a UX/UI designer, I was a part of a team that tackled the redesign of a website for a farm just outside of Madrid. The farm specializes in selling weekly baskets of seasonal vegetables and eggs.
Our goal was to create a user-friendly and visually appealing website that accurately represents the farm's brand and products. We conducted user research and testing to gather feedback and identify pain points.
We then used this information to inform our design decisions and create a website that is easy to navigate, with clear calls-to-action, and visually pleasing design that highlights the farm's products and services.
We also made sure the website is responsive and optimized for different devices and browser, providing a seamless experience for the users.
Our goal was to create a user-friendly and visually appealing website that accurately represents the farm's brand and products. We conducted user research and testing to gather feedback and identify pain points.
We then used this information to inform our design decisions and create a website that is easy to navigate, with clear calls-to-action, and visually pleasing design that highlights the farm's products and services.
We also made sure the website is responsive and optimized for different devices and browser, providing a seamless experience for the users.
As a UX/UI designer on the redesign team for the farm's website was focused on user research, prototyping and UI design.
My responsibilities included conducting user research, creating prototypes, and designing the user interface, including layout, typography, colour scheme and overall visual design of the website.
My responsibilities included conducting user research, creating prototypes, and designing the user interface, including layout, typography, colour scheme and overall visual design of the website.
My Role
Huerto de Usman was born in 2014
The garden was born in 2014 with the aim of going back to my roots of sustainable agriculture. It is located on the banks of the Jarama River, in the "Soto del Grillo" natural area in Rivas-Vaciamadrid (Madrid).
They use crop rotation techniques to benefit soil regeneration, crop association.
They also use auxiliary plants for pest control instead of synthetic chemicals (fertilizers, pesticides, herbicides).
The products come from organic seeds with the ultimate goal of offering you healthy, safe and local food with all its natural properties.
They use crop rotation techniques to benefit soil regeneration, crop association.
They also use auxiliary plants for pest control instead of synthetic chemicals (fertilizers, pesticides, herbicides).
The products come from organic seeds with the ultimate goal of offering you healthy, safe and local food with all its natural properties.
Solving Problems
One of my main challenges in the redesign of the website was to find a way to display the available vegetables in the baskets without the page looking over-crowded, especially on mobile devices.
To solve this issue, I worked with the team to create various prototypes and test different layouts until we found one that effectively displayed the information in a clear and organized manner.
We decided to go with a 4 x 5 grid that displayed the images of the vegetables in a clear and organized manner, without overwhelming the user. We also made sure that the grid is responsive and adapts to different screen sizes, which ensures an optimal user experience on all devices.
To solve this issue, I worked with the team to create various prototypes and test different layouts until we found one that effectively displayed the information in a clear and organized manner.
We decided to go with a 4 x 5 grid that displayed the images of the vegetables in a clear and organized manner, without overwhelming the user. We also made sure that the grid is responsive and adapts to different screen sizes, which ensures an optimal user experience on all devices.
